3 mins 3 questions | Interviewing AvePoint CMO | Dux Raymond Sy

Apr 17, 2026

I’ve always admired leaders who can speak to a room full of C‑suite executives and still roll up their sleeves to run a hands‑on hackathon.
Dux is one of those rare tech leaders.
I was fortunate to catch a few minutes with him after the AvePoint's hashtag#shifthappens event to ask about one of the biggest questions on everyone’s mind today - AI adoption.
In this short 3‑minute interview, Dux shared a few powerful observations and thoughts:
- Culture is the real blocker when it comes to AI adoption - and culture starts with people and leadership.
- How employees emotionally react to AI isn’t just about technology - it’s deeply influenced by leadership.
- Leaders play an instrumental role in shaping trust, mindset, and ultimately, successful adoption.
Beyond that, Dux reminded me why storytelling matters. What drives him to communicate change so effectively is his belief in giving back to the community and empowering the next generation.
Really appreciate Dux for sharing your valuable perspectives on this important topic.